Business Model

Strategic Direction of the Bank

The Bank is prepared to evolve and be a part of the larger national thrust through the establishment of a significantly larger banking entity, to provide the much needed development focused commercial banking support to a resurgent Sri Lankan economy.

Our Seven Pillars of Strategy

The Bank’s business model is underpinned by seven pillars of strategic execution, duly backed by a strong corporate governance framework and a structured approach to corporate social responsibility. The five-year strategic plan 2014-2018, prepared in-house, is thus driven by the very people who will deliver the results, and contains the following key elements:

• Profitable balance sheet growth
  Aggressive broadening of the asset base through new products; exploring untapped markets coupled with optimum management of net interest margins and share of fee income; efficient allocation of resources.
• Operational excellence
  Focusing on customers’ needs; keeping employees energized and empowered; continuous improvement of systems and procedures to achieve greater efficiency and effectiveness.
• Strong sales culture
  Identifying and optimizing customer value creation; capitalizing on cross selling opportunities.
• Growth in fee-based income
  Seeking opportunities for cross selling within the Group and additional services such as consultancy, legal and custodial services through a linked platform across the Group.
• Cost optimization
  Balancing costs and benefits without compromising on the brand value of the Bank.
• Best in class, engaged and inspired team
  Focusing on delivering on business goals through people programmes, plans and initiatives; having an efficient and agile structure with an appropriate mix of skills, technical knowledge and analytical capability coupled with streamlined work processes to enable flawless administration and execution.
• Exemplary governance, transparency and compliance
  Identifying and managing the various types of risks faced; cultivating an ethical culture throughout the organization while ensuring compliance with all applicable laws, regulations and standards.