National Development Bank PLC | Annual Report 2014

Values

Integrity

We believe in truth, justice and fair play, above all else.

Care

We will never lose the human touch. We will care for our colleagues, our customers, our community and our environment.

Passion

We will embrace challenges with passion and aggressively pursue our goals.

Teamwork

We will work together as a team, supporting each other, respecting every individual and drawing strength from our diversity.

Service

We will always strive for excellence in serving, our internal and external customers, through professionalism, innovation and creativity.

Financial Inclusion

We are driven by a compulsion to ‘leave no one behind’ in terms of access to banking and
financial solutions in life and enterprise. Our two pronged approach to this subject falls
within two branded initiatives - Divi Aruna (Awakening Lives) and Jeewana (Life).
Our Cinnamon to the World Project seeks to ‘awaken the lives’ of those in the
cinnamon industry - growers, peelers, processors and exporters. Beyond financial support
we look at facilitating the impar ting of technical knowhow as well.
Vibrant Infrastructure Financing

Funding of over LKR 20 billion was disbursed to approved facilities in
critical areas of infrastructure development. We ‘lent colour’ to the
landscape of economic growth in the Northern Province,
including support for a substantial wind power generation project.
Green energy generation was further enhanced with funding for a
commercial-scale biomass energy generating project.
Everyone Empowered

We believe that financial empowerment must flow equally for high-net-worth
corporates as well as micro entrepreneurs and everyone in between.
Every member of the society has a right to financial well-being and it is a
strategic priority of the Bank. That is why our Ithuru Karana Maga savings
philosophy is so close to our heart. It is as good an example as any,
of our will to encourage the savings habit amongst all Sri Lankans.
Empathetic Responsibility

To be fully aware of one’s placement in society and environment...
to respond therefrom with an empathetic understanding of
one’s responsibilities to needs as a right thinking entity...
this lies at the Bank’s core. Our response is three pronged:
- operationally, we seek to add value to all stakeholders in all we do
- strategically we have identified with furthering the education
of the young, filling a national need
- philanthropically, we chose to support healthcare and
prevention of child abuse as two key national priorities.
Harmonious Habitats

Elephants in Sri Lanka have been known to exist for over 25 centuries.
Today, the biggest threat faced by the Sri Lankan elephant population is
from the rapidly increasing human population encroaching into elephant habitats.
The Bank takes pride in being the first corporate entity to be a part of the palmyra
bio-fencing project, in order to help alleviate the human-elephant conflict in Sri Lanka.
This long-term and futuristic project will see the creation of a palmyra fence which will
eventually replace the electric fences. While preventing elephants from venturing
from their natural habitats to neighbouring villages and areas of cultivation,
the palmyra fence will be a source of income.
Good Governance

Good governance is all about performance with accountability - accountability to
all the stakeholders. Since good governance will lead to sustainable performance,
it is in our own interest that we institute good governance. We in fact have done
so in line with the spirit of the law.
Transparency

We respect our stakeholders’ desire to be informed with more and
better information. As you would read throughout this report,
we have revealed a lot about ourselves with clarity and candour.
We believe that it will help you to understand us better.

Pushing the Pace in a Resurgent Sri Lanka

Letter from the Chairman

Chief Executive Officer’s Review

Vision